UNBOUNDED

Unbounded AB Ad Privacy Policy

Version 1.1 - Last Updated: April 14, 2025

Effective Date: April 14, 2025

Introduction

Unbounded AB ("Unbounded", "we", "us", or "our") values your privacy. This Ad Privacy Policy outlines how we collect, use, store, and share personal data in compliance with the EU/EEA General Data Protection Regulation (“GDPR”). We maintain a separate Website Privacy Policy that governs use of our public-facing website www.unboundedsource.com and is available at www.unboundedsource.com/en/privacy. This policy document governs our survey and ad products that are available in first- and third-party platforms such as apps, games, websites, and TVs.

We operate a user and market data research service, a personalized content and advertising network, as well as a marketplace that connects survey providers (“Clients”) with survey respondents (“Users”). Our services include helping Clients to conduct market and brand research, product surveys, and opinion polls. These are collectively called our “Services”.

We provide our Services through:

  • Demand Side Platform (DSP): Our DSP is a system that helps us place ads on apps, websites, and connected devices that you use. Whenever there's an opportunity to display an ad, our DSP participates in a real-time auction to bid for that space. These auctions happen instantly as you load content. If our bid wins, we show you an ad, which might include surveys you can choose to take part in.
  • Mobile SDK Advertising Network (SDK): Our SDK integrates with third-party apps, games, and websites, which allows us to deliver ads and surveys directly within these platforms. Sometimes, we collaborate with other advertising networks to determine which ads are shown. This means we work together to ensure you receive relevant ads and surveys while enjoying your favorite apps and websites.

By using our Services or providing personal information, you acknowledge this Ad Privacy Policy. We may request explicit consent for certain data processing activities, while in other cases, we rely on other legal bases (as described below).

Definitions

Ads” refers to promotional messages that may contain Surveys. These can appear as images, videos, banners, or interactive media within the platforms you use.

Clients” refers to organizations and individuals using our Services to conduct surveys, receive analytical insights, or research, including businesses, government agencies, NGOs, educational institutions, and consulting firms.

Interactive Content” refers to all types of digital media and engagement tools that we display to Users through our DSP and SDK, including Ads, Surveys and Survey Content.

Personal data (or “Personal Information”) refers to any information identifying an individual, excluding anonymized or aggregated data.

Platforms” refers to the first-party or third-party platforms and devices in which Users may see or interact with our Services, such as apps, games, websites, and TVs.

Survey Content” refers to the specific elements within surveys, such as questions, descriptions, images, videos, or other multimedia components designed to engage you and collect valuable insights.

Surveys” refers to questionnaires or interactive prompts that invite you to share your opinions, preferences, or feedback on various topics. Surveys may be embedded within Ads or presented directly within apps and websites.

Users” refers to individuals whose personal data may be processed when visiting a Platform (as described below) or interacting with ads, content, surveys, or other Services provided by us or via third-party platforms that integrate our Services. This includes Users participating in surveys or research studies.

Scope

This Ad Privacy Policy applies to the personal data of Users, individuals who visit and interact with our website unboundedsource.com, Clients and other parties in contact with us for business related purposes (such as suppliers).

Information We Collect

Automatically Collected Data (Technical and Usage Data)

When you use or visit a Platform that integrates our Services, we may collect:

  • Device identifiers: Advertising IDs (e.g., AAID, IDFA, IDFV, etc), other unique identifiers, and probabilistic identifiers.
  • IP address: Your IP address is collected when an ad, content, survey ad, or survey content is requested. We use IP addresses. Used for communication, to infer approximate geolocation (e.g., country, region, or city level location), and for probabilistic identification, and fraud prevention.
  • Device and software information: Device model, OS version, language, time zone, screen resolution, and network provider to ensure proper content delivery.
  • Location information: Approximate location based on IP address. More precise location may be collected with consent when legally required.
  • Application information: Details about the Platform where our ads or surveys appear.
  • Usage data & response metadata: When you interact with our Services we log interactions, such as survey progress, timestamps, and engagement patterns.
  • Cookies and similar technologies: Used for preferences, analytics, and fraud detection. Where required by law, we obtain consent before setting non-essential cookies.

Personal Data Provided when Interacting with Our Services

When Users interact with Interactive Content, we may collect:

  • Profile and demographic data: When selecting or qualifying you for a Survey, we might collect profile or demographic data (such as your age; location and residence(s); language preferences; household or financial characteristics; interests; etc.).
  • Survey responses: Personal data included in voluntarily-provided Survey responses.
  • Sensitive personal data: Requested sensitive Personal data such as information about your racial or ethnic origin, political opinions, philosophical beliefs, religious beliefs, sex life, sexual orientation, trade union or sensitive health data. Only collected with explicit consent where legally required.
  • Identity & authentication: We do not typically collect personal contact details, but if needed, we obtain explicit consent and use them only for stated purposes.

Personal Data Provided by Clients, Suppliers and other Business Contacts

If you contact us, or enter an agreement with us as a Client, Supplier or in any other way interact with us for business-related purposes, we may collect the following types of information:

  • Contact Information: Name, email, phone number, job title, and company details when you inquire about our Services, create an account with us, or enter an agreement.
  • Account Credentials: When we provide a client portal or online account, we collect login credentials such as a username, password and any security information needed to access the account.
  • Business Details: Billing address, tax ID, industry, and service preferences.
  • Communications: Personal Data included by you in correspondence related to inquiries, support, or feedback to assist in managing our relationship.

Personal Data Collected from Website Visitors

When you visit our website, we may collect the following types of information:

  • Usage data: IP address, browser type, visited pages, timestamps, time spent on each page, and referral sources. This helps us ensure that the website operates securely, analyze trends, and improve site performance.
  • Cookies & Analytics: We use cookies and third-party analytics (e.g., Google Analytics) to track site usage and improve user experience. You can manage cookies via browser settings or our cookie tool.
  • Communications and Form Submissions: If you fill out a form (e.g., contact request, demo signup, newsletter), we collect any Personal Data included in your submitted details, in order to respond to inquiries or provide requested services.

Personal Data from Third Parties

We may also obtain personal data about you from third-party sources in certain situations:

  • Publishing partners: When you interact with Interactive Content on Platforms, publishers or their partners (e.g., ad networks) may share Personal data like device ID, IP addresses, and basic profile attributes through the advertising request process. We contractually require these partners to have lawful rights to share your data with us (e.g. consent collection).
  • Service providers and integrations: If you log in via a third-party identity provider (e.g. single sign-on) or a Client integrates external data with our platform, we process that data according to this policy and relevant agreements.
  • Public Sources and Data Enrichment: For business contacts, we may gather publicly available data (e.g., LinkedIn, industry databases) or use lead generation providers to verify or update business details. We do this to help identify potential customers or to verify and update business contact details. We do not collect sensitive personal data this way, and marketing emails always include an opt-out option.

Any data obtained from third parties is handled securely and in line with this Ad Privacy Policy.

How We Use Personal Data (Purposes and Legal Bases)

We process personal data for the following purposes, ensuring a valid legal basis for each use. Where required (e.g., under GDPR or LGPD), we rely on:

  • Consent – For activities like collecting sensitive data or using non-essential cookies.

  • Contract Performance – To provide services, manage accounts, and fulfill agreements.

  • Legitimate Interests – For business operations, fraud prevention, and improving our services, balanced with your rights.

  • Legal Obligations – To comply with laws, respond to legal requests, and meet regulatory requirements.

When consent is required, we obtain it explicitly before processing.

Use of Users’ Data

We process Personal Data from Users for the following purposes:

  • Providing the Services: To present Surveys or research content to you, record your responses, manage your participation. This includes using device and usage data to deliver the survey in a compatible format and to validate your responses. This processing may be necessary to fulfil our contract with you (if part of a research panel), or be based on your consent.

  • Research analysis and insights: Survey responses are analyzed to generate insights and reports for our Clients. This data is typically aggregated or anonymized to produce statistical reports. This processing is based on our legitimate interests to provide meaningful aggregated data to our Clients. When doing so, we ensure that individual respondents are not identifiable in the outputs provided to clients, unless you have expressly consented to the sharing of identifiable information.

  • Personalization and qualification: With your consent, we will ask you certain profiling questions or use cookies/IDs to determine which Interactive Content might be relevant to you.

  • Service improvement and development: Survey interactions help us enhance usability, refine methodologies, and develop better research models. This processing is based on our legitimate interest to improve and develop our Services. In some cases, we may seek consent for specific feedback or research activities beyond the original survey.

  • Fraud prevention and security: Device and usage data help detect fraud, prevent duplicate entries, and maintain system security. This processing is based on our legitimate interests to protect research integrity and ensure a fair environment.

  • Communication with Users: We may contact Users for survey-related updates, support, or follow-up invitations (if agreed), based on our legitimate interest to provide customer support.

  • Marketing: With your consent, we may send messages to invite you to execute future Surveys.

(We do not use your Personal Data for unrelated automated decisions (e.g., credit scoring, employment eligibility) without consent. Profiling is solely for research targeting, not for legal or financial decision-making.

Use of Clients’ Personal Data

We collect and use Personal Data from Clients, prospective business contacts, for the following purposes:

  • Providing and managing services: We set up accounts, provide our Services and manage contractual relationships. This processing is necessary for the performance of the Services and for fulfilling our agreement with you

  • Billing and payments: We process transactions, issue invoices, receive payments, and manage renewals or subscriptions. Financial and contact information is used for invoicing, payment processing, and maintaining financial records. The processing is necessary for the performance of the applicable agreement with you and for compliance with legal obligations we are subject to, such as retaining certain accounting information.

  • Client support and communication: We communicate with you regarding service usage, respond to inquiries, provide support or training, and share important updates (e.g., platform changes or security notices). This processing is necessary for the performance of the Services and for fulfilling our agreement with you

  • Marketing and outreach: We may send marketing communications about our products, Services, events, and resources, including newsletters and industry insights. Personal Data may be used to personalize these messages. This processing is based on our legitimate interest to maintain and develop our business relationships.

  • Service Improvement and Business Optimization: We analyze how Clients use our services to enhance features, gather feedback, and refine our offerings. This helps improve user experience, product development, and business strategy. This processing is based on our legitimate interest to improve and develop our Services.

  • Legal Compliance and Risk Management: We process personal data to comply with legal obligations, prevent fraud, enforce contracts, and protect rights. This may include retaining records, responding to legal requests, and ensuring regulatory compliance. This processing is based on our legitimate interest to operate and protect our business, as well as for compliance with legal obligations.

Use of Website Visitors’ Personal Data

For individuals visiting our website, we may process your Personal Data for the following purposes:

  • Site operation and performance: Ensuring our website functions properly, loads quickly, and displays correctly on your device. This includes using necessary cookies and scripts for core functionality, such as navigation and cookie consent preferences. This processing is based on our legitimate interests to provide a functioning website.

  • Analytics and improvement: Monitoring visitor behavior to enhance our site. Aggregated or pseudonymized data helps us understand traffic patterns, popular pages, and areas for improvement. We only collect this data if you consent to such tracking through cookies on the website.

  • Responding to inquiries: Using provided contact details to reply to questions or requests submitted through our website. This processing is based on our legitimate interests to provide a response to your inquiries.

Data Sharing and Disclosure

We understand the importance of keeping your personal data private. We do not sell your personal information to third parties for their own marketing purposes. However, we do share Personal Data with third parties in certain circumstances, as necessary to run our business or as required by law. Below are the categories of recipients with whom we may share your information and why:

  • Service Providers (Processors): Third parties that assist with operations (e.g., cloud hosting, analytics, email, payments, support). They process data on our behalf under strict confidentiality and data protection agreements. Examples include, but are not limited to, secure cloud platforms for data storage and processing with encryption safeguards, analytics tools for measuring service usage with pseudonymized data (e.g., web traffic, survey performance), third-party services for email delivery and client contact management, banks and payment processors for secure transactions, and support tools that may process limited data (e.g., email, IP) to assist users.

  • Clients and Partners: We may share User Survey results with the commissioning Client, typically in aggregated or anonymized form (e.g., “60% of Users in the 18-24 age group like Product X”). If individual responses are shared, we ensure they are either non-identifiable or clearly disclosed at collection. Clients must use respondent data as agreed and comply with privacy laws. Contact details are only shared if explicitly collected for that purpose (e.g., follow-up interviews). For Clients, we may share data within authorized projects or partnerships. We may also reference Client relationships publicly (e.g., testimonials) but only with permission.

  • Advertising and Publishing Partners: To reach Users, we work with advertising networks, exchanges, and app/website publishers to display Survey invitations (e.g., in-app ads or web pop-ups). This involves a limited exchange of data: publishers send us device data and context to determine if a survey should be shown, and we may send back event data (e.g., survey completion). This process uses secure, automated channels and does not include personally identifiable information, only unique identifiers (e.g., advertising ID, cookies).

  • Within our corporate group: If Unbounded AB has affiliates, subsidiaries, or a parent company, we may share personal data within this group to operate our services and provide support (e.g., if an affiliate handles customer support or data analysis). All entities follow strict confidentiality and data protection obligations, with access limited to personnel who need it for business or legal reasons. Currently, Unbounded AB operates primarily from Sweden without subsidiaries processing personal data, but this may change.

  • Legal compliance and protection: We may disclose personal data when necessary to comply with laws, legal processes, or government requests (e.g., court orders or subpoenas), enforce our agreements (such as involving legal counsel or debt collection for contract breaches), prevent fraud or security risks (e.g., sharing info with fraud prevention agencies), or protect the rights, safety, and property of Unbounded, our employees, users, Clients, or the public (including cybersecurity measures or alerting authorities in case of imminent threats).

  • Business transfers: In the event of a merger, acquisition, restructuring, or similar transaction, personal data may be transferred as part of the business assets. Any such transfer will comply with privacy laws, and the new owner must uphold our privacy commitments. If ownership changes materially, we will notify you (e.g., via our website or email) and inform you of any choices available.

In the context of our Services, we allow our Clients to collect user responses in two ways:

  • Exclusive Surveys: If a client requests exclusive access, we provide them with anonymized survey responses that are not shared with other clients.
  • Non-Exclusive Surveys (Default Option): Unless a client opts for exclusivity, the anonymized survey responses may be shared with all other present and future clients.

Importantly, all shared responses are anonymized to prevent identification of individuals. We retain survey data internally for quality control, analytics, and improving our services. If our data sharing practices change, we will update this policy accordingly.

Third-Party Privacy Practices: When we share data with third parties (such as our Clients or partners). Our partners and Clients have their own privacy policies governing how they handle shared data. While we require them to protect personal data, their practices are their responsibility. For example, if you access our service via a third-party app, its privacy policy may explain how it shares data with us. We recommend reviewing third-party privacy policies for more details.

International Data Transfers

Unbounded AB is based in Sweden. We primarily store and process data on servers located within the European Union (EU). We might store and process data in other locations depending upon the location of Clients and Users. However, the global nature of our services means that your personal data may be transferred to, or accessed by, entities outside of your home country, including outside the European Economic Area (EEA). We take appropriate measures to ensure that such international data transfers comply with applicable data protection laws and that your data remains protected as it travels.

  • Transfers outside the EU/EEA: When we transfer personal data from the EU/EEA to countries not deemed to have “adequate” data protection laws (for example, transfers to the United States or other countries), we rely on approved safeguards under the GDPR. The primary mechanism we use is the European Commission’s Standard Contractual Clauses (“SCCs”). We have SCCs in place with our service providers outside the EU/EEA as required. In some cases, we may also rely on an adequacy decision (if the country has been approved by the EU as having essentially equivalent protections) or, if applicable, a certification mechanism such as the EU-U.S. Data Privacy Framework (should we or our vendor join such a framework).

You can contact us (see Contact Us at the end of this policy) if you would like more information about international data transfers or to obtain a copy of the relevant transfer agreements (such as SCCs) we use. We will provide as much information as we are able to, although we may need to redact certain contractual details for confidentiality reasons.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as long as required by applicable laws and legitimate business needs. This means retention periods can vary depending on the type of data and context. We strive to define retention periods that are no longer than necessary. Below is a general outline of how we approach data retention:

  • Users’ Data: We keep survey response data and related respondent information for as long as needed to provide results to our present and future clients, and for a reasonable period thereafter as it remains useful, and specifically in case follow-up analysis or verification is required. Once the needs are met, we will either delete the personal data or anonymize it so that it no longer identifies you. In many cases, we retain individual response data in a pseudonymized way (tagged by an ID rather than a name) to build analytical models or avoid showing you the same survey twice. We also retain information necessary to honor opt-out or withdraw requests (e.g., if you decline further participation, we keep a record of that decision).
  • Clients’ Data: We retain client and business contact information for the duration of our business relationship and as needed thereafter for legitimate purposes and as spelled out in our contracts. If you are a client, your account data and project data will typically be kept as long as your account is active or as needed to provide services. After you cease being a client, we may archive your account and project records for a certain period (for example, to have a history of our engagements and in case you return or have questions about past work). Billing records, invoices, and payment history are retained in accordance with financial record-keeping laws (which often require retention for 5-7 years or more). Correspondence and support tickets might be kept for a few years in case of later reference. We also maintain minimal information to avoid contacting you if you’ve opted out of marketing or to honor other restrictions you’ve requested. In summary, we won’t keep your full client profile forever if you are no longer active, but we will keep what’s necessary for our internal records and legal compliance.
  • Website and Analytics Data: Data collected via our website (e.g., web analytics logs) is typically retained for a relatively short period unless required for security. Analytics data (which is often aggregated) might be retained for up to 24 months to allow us to observe year-over-year usage patterns, unless a shorter period is sufficient. If you filled out a contact form or signed up for a newsletter, we will retain that information until we have fulfilled your request (and for a short period afterward, in case you have follow-up questions), or until you unsubscribe from the newsletter or withdraw your consent.
  • Legal and Compliance: In certain cases, we may need to retain data for longer periods if required by law or if needed to resolve disputes. For instance, if we receive a legal hold notice related to data (perhaps because of litigation), we will preserve relevant information until the hold is lifted. We also must abide by laws like tax regulations, which may mandate that we keep transaction records and associated identifiers for a minimum number of years. Additionally, if you exercise a right to erasure, we may keep a minimal record of your request and the data we erased to demonstrate compliance, and to ensure we don’t inadvertently re-contact you or reprocess your data (this minimal record might include, for example, your email address and a note that you requested deletion).
  • Anonymized and Aggregated Data: If we have transformed personal data into an anonymized format (such that it can no longer be linked to you), we may keep this data for a longer period since it is no longer personal data. Anonymized data helps us to understand trends and improve our services over time without compromising individual privacy. For example, we might keep anonymized or aggregated survey responses and results or statistical models indefinitely, as they contain no personal identifiers.

In all cases, when Personal Data reaches the end of its retention period, we will either delete it securely or anonymize it.

If you have specific questions about our retention practices for a particular type of data, please feel free to contact us for more detailed information.

Your Rights as a Data Subject

We respect your rights to control your personal data. Depending on your jurisdiction and the applicable law, you may have some or all of the following rights regarding the Personal Data we hold about you. We have processes in place to allow you to exercise these rights. Please note that these rights are not absolute and may be subject to certain conditions or exemptions under the law (for example, we might not delete data that we are required by law to keep, but we’ll explain such situations if applicable).

You have the following rights with respect to your personal data:

  • Right to access: You have the right to request confirmation of whether we are processing your personal data, and if so, to receive a copy of the personal data we hold about you, along with certain information about how we use it. This is sometimes called a “Data Subject Access Request.” We will provide the first copy of your data free of charge, but as permitted by law, we may charge a reasonable fee or refuse repetitive, excessive requests.
  • Right to rectification: You have the right to request that we correct or update any inaccurate or incomplete personal data we hold about you. If any of your information has changed or you discover it’s incorrect, please let us know so we can correct it. For example, if you are a client and your email address changes, you can update it in your account or ask us to update our records.
  • Right to erasure (deletion): You have the right to request the deletion of your personal data in certain circumstances. This right, also known as the “right to be forgotten,” applies, for instance, if the data is no longer necessary for the purposes it was collected, you withdraw consent (and no other legal basis applies), or you object to processing and we have no overriding legitimate grounds to continue. We will evaluate and, if appropriate, honor such requests in accordance with the law. Keep in mind there are exceptions – we may retain data if needed for compliance with a legal obligation or for the establishment, exercise, or defense of legal claims. If we cannot delete data you requested, we will inform you of the reason (unless legally prevented from doing so).
  • Right to restrict processing: You have the right to request that we limit the processing of your Personal Data under certain scenarios. This might occur if you contest the accuracy of the data (for a period enabling us to verify it), or if you object to our processing based on legitimate interests (pending our assessment of whose interests prevail), or if processing is unlawful but you prefer restriction over deletion. When processing is restricted, such data will only be processed with your consent or for specific reasons like legal claims or protecting others’ rights, except for continued storage. We will inform you before lifting any such restriction.
  • Right to object: You have the right to object to our processing of your personal data when the processing is based on legitimate interests, and you have grounds relating to your particular situation. We will then re-evaluate our reasons for processing and will stop processing unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or the processing is necessary for legal claims. Importantly, you have an absolute right to object to direct marketing at any time. If we ever send you marketing communications, you can opt out and we will cease further marketing to you without question.
  • Right to data portability: When legally applicable, you have the right to receive your personal data that you provided to us in a structured, commonly used, machine-readable format, and to have that data transmitted to another controller (for example, another service provider) where technically feasible. This right applies when the processing is based on your consent or on a contract with you, and the processing is carried out by automated means. For example, if you provided us with a set of profile data and then want to transfer it to a similar service, we will assist in providing it in a portable format if the conditions are met.
  • Right to withdraw consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal. For example, if you consented to participate in a specific survey, you can withdraw during the survey or afterward, and we will stop using your data for that survey (although data already processed in aggregate form may not be retrievable, we would exclude your future participation if that’s your wish). You can withdraw your consent immediately from within any Interactive Content that appears in which you provided your consent. You can do this at all times by pressing the “WITHDRAW CONSENT” button at the bottom of the privacy policy which is linked to and embedded within Interactive Content. To withdraw consent for marketing emails, you can simply click the unsubscribe link in the footer of any email or contact us. For other consent withdrawals, contacting us directly is the best approach.
  • Right to information and transparent communication: You have the right to be informed about how we collect and use your data (which is the purpose of this Ad Privacy Policy). If you have questions about any of the content in this Policy or how your data is handled, you also have the right to an understandable and transparent response. We aim to provide that, and you can always reach out to us for further explanation.
  • Right to lodge a complaint: If you believe we have not complied with applicable data protection laws, you have the right to lodge a complaint with a supervisory authority. For individuals in the EEA, this typically means your country’s data protection authority (for example, Sweden’s Integritetsskyddsmyndigheten (IMY) if you reside in Sweden).

Exercising Your Rights

To make a request regarding your personal data, contact us (see "Contact Us"). We may verify your identity to protect your data. If we process your data on behalf of a client, we may refer you to them.

We respond within legal timeframes. Requests are free unless excessive. If we cannot fully comply, we will explain why. If you disagree with a decision, you may request a review or appeal where applicable.

Security Measures to Protect Your Data

We take the security of personal data seriously and have implemented a variety of technical and organizational measures to protect against unauthorized access, alteration, disclosure, or destruction of your information. While no method of transmission over the internet or electronic storage is 100% secure, we strive to use commercially acceptable means and industry best practices to protect your personal data. We maintain a security policy that is available upon request.

We remind you that you also play a role in protecting your information. Never provide personal data to us if you do not want to share it. For clients with accounts, please choose strong passwords and keep them confidential. If you suspect any unauthorized access or encounter any security issues with our service, notify us immediately so we can take appropriate action.

Children’s Privacy

Our Services are available worldwide. The age at which a user can consent to provide their personal data varies by jurisdiction. Our Services, including ads, content, survey ads, survey content, surveys, emails/invitations, client services (including our client portal), and website content, are not directed to children under the age of 13 (or a higher minimum age in your jurisdiction), and we do not knowingly collect personal data from children under 13 (or a higher minimum age in your jurisdiction). If you are under 13 (or a higher minimum age in your jurisdiction), please do not provide personal information to us or use our Services. We do not intend to process any data from such users in the context of our research and we do not arrange parental consent for any client studies.

If we become aware that we have inadvertently collected personal data from a child under the age of 13 (or a higher minimum age in your jurisdiction) without proper consent, we will take steps to delete that information as soon as possible. Parents or guardians who believe that we might have information about their child can contact us (see Contact Us below), and we will promptly investigate and remove any data we may have.

TCF Compliance

Unbounded AB participates in the IAB Europe Transparency and Consent Framework (TCF) and complies with its Policies and Technical Specifications.

Our TCF Vendor ID is 1413, and we operate under the legal bases declared in the IAB Global Vendor List (GVL).

We honor the consent and preferences signaled by users through the TCF framework and ensure that our systems respect those choices in all personal data processing activities governed by the TCF.

Updates to this Ad Privacy Policy

We may update this policy to reflect changes in practices, laws, or technology. The “Last Updated” date will be revised accordingly. Significant changes may be highlighted through notices or emails. Continued use of our services after updates implies acceptance, as permitted by law.

Contact Us

If you have any questions, concerns, or requests regarding this Ad Privacy Policy or how Unbounded AB handles your personal data, please do not hesitate to contact us:

Unbounded AB
Engelbrektsgatan 4
114 32 Stockholm
Sweden

Email: privacy@unboundedsource.com

For inquiries or to exercise your rights, contact us via email with your name, contact details, and request. We may verify your identity for security reasons.

We are committed to protecting your privacy and handling your data responsibly. Thank you for trusting Unbounded AB.

Revision History

Version 1.0 - Last Updated: March 11, 2025

Version 1.1 - Last Updated: April 14, 2025